Bill Gates doesn’t see any humor in Apple’s “Mac vs. PC” ads. Gates came up short calling Jobs an idiot directly, but in a recent interview he expressed his opinions on the subject.
5 Points Expressed about the lunacy of Apple advertising strategy (from a recent Newsweek Interview):
Point 1″.. over 90 percent of the (population) use Windows PCs..”
Point 2: “.. [Windows Users don’t] think of themselves as dullards…”
Point 3 : “[Windows users] are not the kind of klutzes that somebody [Jobs] is trying to say they are”
Point 4: Gates also took shot at the Vista upgrade ad featuring PC getting major surgery. “Well, certainly we’ve done a better job letting you upgrade on the hardware than our competitors [read: Mac OS, Linux] have done. You can choose to buy a new machine, or you can choose to do an upgrade.” 
Point 5: Vista has better security than the Mac Os. “Nowadays, security guys break the Mac every single day. Every single day, they come out with a total exploit, your Apple Mac machine can be taken over totally.”
Perhaps Window and Macs should play nice and advertise like Coke and Pepsi.
Nice post.
In regard to point 5 I agree the MAC OS has long been over glamorized as a more secure environment.
But it’s easy to find proof to the contrary.
The first example in my Google search returned this story from 2004 that can best be summarized with its opening statement: “Windows is more secure than you think, and Mac OS X is worse than you ever imagined.” According to statistics published over 2 years ago by Danish security firm Secunia.
I know from my experience at ComputerServiceNow.com that we and our Tech-Army.org members have long been aware of the MAC’s very limited role in the workplace so it’s no surprise that Steve Jobs continues to push misinformation in attempts to gain market penetration.